SOURCE: Kirk Communications
New changes to search engine algorithms are costing e-commerce sites thousands
Portsmouth, NH (PRWEB) May 02, 2012
Panda…the name of a bamboo-leaf-eating animal from China and beloved by the world has taken on new and horrific meaning to those with e-commerce sites on the web. “Panda was costing me about $150,000 a month,” said the owner of one large retail website.
In Internet parlance "Panda” is the moniker of a new algorithm used by Google to penalize the search positions of companies that have unrelated inbound links to their websites. The algorithm—named Panda, after the last name of the Google engineer who created it—is able to tell when websites have vast numbers of irrelevant and unrelated inbound links. Google then penalizes those sites by moving them down on the search pages so far that they, in turn, become irrelevant.
The irrelevant links, which Google calls “unnatural” links are most often propagated by companies called “link farms” which, for a fee have been putting hundreds, and even thousands of these now suspect inbound links on websites for a fee in order to raise the website’s search position on Google.
It’s estimated that at least 700,000 websites have been penalized by Google. “Google notified us that we were being penalized,” said one owner of a retail website. “The problem is you can’t go to a link farm to fix the problem. Fortunately, we found Jungle Torch.”
“Google created Panda because they rightly want to make sure that inbound links to any site have relevance,” said Nate Tennant, Co-founder of Jungle Torch. “Relevant inbound links mean the recipient’s site is also more relevant and popular and therefore deserves a higher search position on Google.”
Jungle Torch is an online tool that allows users to analyze all inbound and outbound links on a site and the quality of those links.
Link farms by their very nature only use inbound links that have low value. “You should avoid having any links to your site that have a low value,” cautioned Tennant. “As far as we know, Jungle Torch is the only tool that can analyze all inbound links quickly to give you their overall quality.”
To be sure, the Panda algorithm has been a boon to Jungle Torch business as companies rush to eliminate unnatural inbound links. “We’re thinking of sending bamboo trees to Google as our way of saying thanks,” Tennant said.
About Jungle Torch
Jungle Torch SEO and Social Media software gives companies unprecedented insight into how to improve their positioning online. It is a purpose-engineered program that consolidates diverse marketing analytics into a powerful, single platform. Using a best-in-class sentiment engine, Jungle Torch provides an easy-to-understand, single view into Twitter, Facebook, weblogs and news sources with targeted identification of postings relevant to the user’s organization, as well as a complete sentiment analysis that determines whether online comments are trending positively or negatively.
In addition to tracking social media, Jungle Torch also gives users the ability to measure and improve the success of SEO programs, including providing the rank of a user’s Web site on hundreds of keywords and phrases. Jungle Torch reports on the SEO-friendliness of a Web site, inbound and outbound linking, and numerous other critical SEO metrics.
Jungle Torch is based in Portsmouth, N.H. For more information, please visit us on the Web at http://www. jungletorch.com.
*All mentioned trademarks, product and company names cited herein are the property of their respective owners.*
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/5/prweb9460642.htm