Target & Salvation Army team up to help under-privileged student

Target & Salvation Army team up to help under-privileged students

Posted: Updated:

EL CENTRO - Come Monday morning, it'll be business as usual for most Imperial County school districts. But not all students are ready to go back to classes. That is why Target and The Salvation Army teamed up for the 2012 Target Shopping Spree.

The event is aimed at lending a hand to under-privileged students in Imperial County, something that Target takes a lot of pride in.

"One of our biggest, important focuses as a company is giving back to the community", says Target representative Candice Bixler. "Especially a small community as El Centro"

One by one the kids exited the bus, received an 80 dollar gift card and in company of a community leader, went on the shopping spree.

Volunteers included members of the Imperial County Sheriff's Office and the El Centro Kiwanis Club.

"I did this last year", says Kiwanis Club member Laurie Edwards. "It is such a treat to shop with those children, they were excited and it's definitely helpful to them to have school clothes."

On the shopping list for the kids were school uniforms, shoes and essential materials.

Once done shopping, the children paid with their gift cards that were graciously available thanks to Target and outside donations.

After they were done shopping the coordinators treated the children to some breakfast and then surprised them with brand new backpacks.

Thanks to the event, 30 Imperial Valley residents, ranging from Kindergarten all the way to High School, will be better prepared for the new school year.

The event left quite the impression on the children.

For the sheriff's department, it gives them an opportunity to get the kids involved in other programs in the community.

It was the second year in a row that the event takes place and coordinators say they'll be back next year.

  • Email Alert Sign Up

    Sign up here to receive breaking news stories from KSWT.com and morning updates to your email inbox.

    * denotes required fields


    Thank you for signing up! You will receive a confirmation email shortly.

KSWT-TV Affiliates

Go to KSWT-TV's Facebook page

KSWT Facebook Feeds