CALEXICO - October is Breast Cancer Awareness Month and in Calexico over the weekend, the city and its Chamber of Commerce held a Luncheon and Fashion Show in support of the fight against breast cancer.
The event is called "Pretty in Pink" and for a great reason as pink was the color of choice for everyone that attended.
This is the first year that the city of Calexico hosts this event, but judging by the positive attitude, this event is going to be around for a while.
"We can fight this", says Calexico Chamber Commerce Director, Hildy Carrillo. "We just wanna make sure that local woman, women throughout the Imperial Valley region, get checked in time. And if you're suffering with Breast Cancer right now, we're here to help".
Hildy says that acceptance is vital in the battle against breast cancer.
"We're making it okay to talk about breast cancer, we're making it okay that you have breast cancer, we're making it okay that you've lost your hair, your eyelashes but you still look beautiful to us."
Lorena Moreno was diagnosed in April. She hopes to be a survivor by next year.
"I really like these events", says Lorena. "It means a lot to people that have breast cancer. I wish more people would come to them and be aware and take their exams for mammograms to take care of themselves".
The event featured a little bit of everything. Attendees were treated to a healthy meal followed by some delicious desserts, which by the way, were looking tasty from where I was standing.
There were plenty of refreshments for the ladies. Of course, the main one being pink lemonade.
Calexico Mayor Pro Tem Maritza Hurtado was the guest speaker. She too, is a survivor of breast cancer.
Lizbeth Alvarez volunteered her Saturday to help out with the event.
"It feels really good", she says. "Seeing ladies here that want to support the cause, it makes me feel like I can be part of something and that is very rewarding".
Local vendors were able to display their items for sale, many of which were aimed at breast cancer awareness.
Gabriela Moreno brought her daughters with her. She says that it is important that they are educated in this matter.
"I lost my mother when I was 6 years-old to breast cancer and I do have 2 daughters", she says. "It's very important to stay focused and know what is out there and what we can do to prevent it and to help".
Guests were also treated to a fashion show. The latest and greatest in dresses, skirts, shirts and purses that are out there.
At the end of the day, the crowd had only one message for those are battling this disease and it didn't involve any words. It was in a way of a long applause.
The event is just one of many that will take place throughout the month, not just in Calexico but throughout the Imperial Valley.
All of them with the same goal… to someday find the cure for breast cancer.
Email Alert Sign Up
Sign up here to receive breaking news stories from KSWT.com and morning updates to your email inbox.
Thank you for signing up! You will receive a confirmation email shortly.
Yuma, AZ- "None of them got any sleep last night." This resident who does not want his face shown on camera out of fear of retaliation says he and many of his neighbors were forced to sleep with oneMore >>
A local Foothills resident--who does not want his face shown on camera out of fear of retaliation--tells 13 On Your Side he and many of his neighbors were forced to sleep with one eye open after a shooting shook their neighborhood.More >>
PHOENIX (AP) -- A Phoenix police officer and firefighter both died Sunday after suffering critical injuries in separate accidents on the job, officials said. Police said Officer Daryl Raetz, 29, was conductingMore >>
A Phoenix police officer and firefighter both died Sunday after suffering critical injuries in separate accidents on the job, officials said.More >>
Yuma--It's an ongoing debate between politicians: border security. The Department Of Homeland Security points to research that shows the border is more secure today than ever before. But Republicans,More >>
It's an ongoing debate between politicians: border security. 13 On Your Side has a special report on the drug war just minutes across the border.More >>
YUMA, Ariz. (13 On Your Side) – A man wanted for a murder that happened more than a year ago has been arrested and is behind bars tonight. U.S. Marshals arrested 21-year-old Michael Rose on May 10 andMore >>
A man wanted for a murder that happened more than a year ago has been arrested and is behind bars tonight.More >>
Yuma, AZ- On April 23, 2012 police responded to a report of a dead man inside of this home near 9th Avenue and 1st street in Yuma. When police arrived they found the body of 20- year old Angel MontaldoMore >>
Yuma, AZ- Court records show Michael Rose is being charged with 2 counts of 1st Degree Murder and 1 count of Burglary.More >>
PHOENIX (AP) - A suburban Phoenix restaurant plans to reopen Tuesday night after it temporarily shut its doors following an embarrassing reality TV experience. Wife and husband Amy and Samy Bouzaglo recentlyMore >>
PHOENIX (AP) - A suburban Phoenix restaurant plans to reopen Tuesday night after it temporarily shut its doors following an embarrassing reality TV experience.More >>
As a jury deliberates whether Jodi Arias should live or die for killing her one-time boyfriend, the convicted murderer says she deserves a chance at freedom someday.More >>
Jurors in the Jodi Arias murder trial said Wednesday they were unable to reach a unanimous verdict on whether she should be sentenced to life in prison or death for killing her one-time boyfriend, prompting the judge to...More >>
(CBS) - Ohio school shooter TJ Lane spewed vile and unprintable words today at the families of three students he killed, gave them the finger and then laughed and smiled as they described him as an animalMore >>
Ohio school shooter TJ Lane spewed vile and unprintable words today at the families of three students he killed, gave them the finger and then laughed and smiled as they described him as an animal and a monster.More >>