Television Station General Manager

Television Station General Manager

KSWT/ CBS Affiliate, a television station serving the Yuma, AZ / El Centro, CA market. We are looking for an experienced General Manager who will develop the Station's full potential for audience viewership, revenue, and profits consistent with planning objectives and with company policies and federal and state regulations.


  • Direct and manage all aspects of the Station's operations to achieve prominent market share and profitability goals by leading a team of News, Sales, Promotions, Engineering, Finance, HR and Community Relations professionals.
  • Manage the development and implementation of strategic sales and marketing plans; direct sales forecasting activities and revenue-generating goals to meet specific Station goals and profitability
  • Manage and oversee the journalistic integrity of News content and the Station's broadcast products.
  • Formulate budgets, expenditures, marketing programs and appropriations for total station operations.
  • Manage market analysis and development to identify new Sales revenue and News content opportunities to meet the Station's planned objectives for growth and financial success.
  • Lead the management and development of a competent staff that encourages both team and individual capabilities while promoting an environment that supports the management philosophy and procedures of the organization.
  • Coaching and mentoring of managers to identify strengths or needed improvements. Manage the annual performance evaluation process for station employees, budget preparations and presentation of such plans to Corporate Management of the Station's ownership group. Maintain existing relationships and build new relationships with community leaders and organizations in Yuma/ El Centro and extended viewing areas.


  • Must be willing to take drug test and submit to a background investigation including a credit check
  • Must have unrestricted work authorization to work in the United States
  • Must be available to work all shifts, including early mornings, evenings, holidays, weekends, late breaking news and emergencies.
  • Must be willing to travel as needed, sometimes on short notice.
  • Must be willing to facilitate personnel requirements including late and/or last minute scheduling changes in a 24/7 production work environment.
  • Minimum Bachelor's Degree
  • Bilingual - Spanish/English, helpful
  • Minimum of 5 years experience in a senior television broadcast-management capacity
  • Must be willing to relocate.
  • Thorough understanding of the television industry including News and Sales operations.
  • Excellent analytical skills to review market demographics, forecast future trends and develop such information into strategies for station growth.
  • Ability to manage and lead a diverse organization.
  • Knowledge of emerging technologies as they apply to broadcasting and news content and desire to deliver news programming as it develops on current and future platforms.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Complies with and maintains company confidentiality practices and policies.
  • Interacts professionally with all company employees and outside persons.
  • Able to sit for long periods of time, use arms and hands to reach for, handle and manipulate objects.



CONTACT INFORMATION: Email resume and cover letter with salary history and requirements to

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