How a local bakery survived I.V.'s bad economy in 2012

How a local bakery survived I.V.'s bad economy in 2012

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IMPERIAL COUNTY - It is no secret that the Imperial Valley suffered from one of the toughest economic situations in the country in 2012. While hundreds of businesses closed their doors for good last year, both residents and business owners there look forward to a much better year in 2013.

With a struggling economy and an unemployment rate sitting at the top of the list in the country throughout 2012, many small businesses here in The Imperial Valley, were forced to close their doors. But there are several that survived the bad times and plan on standing tall… throughout 2013, and beyond.

A Thing Called Cake, in Brawley, makes pastries of all kinds; cakes cupcakes, cookies, you name it, they have it. According to owner Karla Leon, her business survived the bad times here in The Valley because of her hard work and her many loyal customers.

Leon says that yes, her small business made it through the tough situation in Imperial Valley, but not without a little bit of sacrifice.

"It hasn't been extremely tough, but it hasn't been easy", she says. "We've had to work really hard to get to where were at. It's been long hours, long days, working through holidays, nights, days".

A Thing Called Cake in Brawley has been open a year now and Leon recently was able to expand and open a second shop in El Centro. It sits right ion Main Street and opened up just before the holidays. Leon says that she opened the second shop for those residents that have been walking through her doors over the last year.

"I think the majority of our success comes from listening to our customers. The only reason we opened up a second location was because of special requests from people that don't drive all the way up here to Brawley".

Leon says that she looks forward to a much better year this year than 2012.

"To grow, to keep growing, to keep our business stable here and continue to grow. Get more events, more customers, more yearly events and get involved with more charities and community events".

That community that has supported her from day one.

"Thank you, we're here because of our customers and we're here because of all the people that have continued to come back to us for all their events, their parties; without them we wouldn't be here".

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