YUMA – (KSWT News 13) - Republicans plan to spend ten million dollars to reach out to women, minorities and younger voters, people border towns like Yuma have in abundance.
"Focus groups described our party as narrow minded, out of touch."
That's how Republican National Committee Chairman Reince Priebus summed up a study of what went wrong for the GOP in the 2012 elections.
State Senator Don Shooter of Yuma says he's been focusing on the state budget. He says the move by the RNC may not be as much about change, as it is promotion.
"A lot of times these problems are messaging and getting the word out, so if that's what their [the GOP's] efforts are, then I applaud them."
The White House also weighed in on the Republican announcement, suggesting a different tactic.
"The best way to increase support with the public for your party is to embrace policies that the public supports," said White House Spokesman, Jay Carney.
"You need to say we're for a decent job, for everybody, we're for a decent education for everybody and all the rest of it," says Shooter, noting everyone should want those things for themselves and their families.
But how those jobs and educations are made accessible to people in the United States are where the two parties differ in opinion. For many illegal immigrants, jobs and educations are difficult to come by.
Shooter says border security and illegal immigration are two issues being misrepresented to split the party.
"While my farmers 100% agree for Border security, they also advocate for reasonable immigration policy - as do I - a legal immigration policy. And that can be done, but there are political forces on both sides that are trying to use this as an issue to divide us, and I resent that."
Shooter says the GOP still has something to offer everyone.
"I think the republican party has a lot to offer anybody in the community, not just one community or minority, but anybody."
Meanwhile, republican Representative Steve Montenegro of Litchfield Park says immigration isn't necessarily the magic key to getting the Latino vote. Montenegro, the only Hispanic republican in the legislature, says to assume so, erroneously casts Latinos as a one-issue community.
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