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SOURCE Chrysler Group LLC
AUBURN HILLS, Mich., Sept. 12, 2013 /PRNewswire/ --
The Ram Truck brand is working with top home improvement and men's lifestyle influencers, including Bob Vila, Timothy Dahl of charlesandhudson.com and Brett and Kate McKay of artofmanliness.com, to showcase how Ram Trucks can assist with home improvement projects through the "Ram Caves" contest. Now through Sunday, October 6, Ram Truck fans can enter the contest at www.ramcaves.com for a chance to win a custom garage makeover with onsite design and renovation consultation from one of the three experts.
"Ram Truck is proud to partner with Bob Vila, Brett McKay and Timothy Dahl to offer our fans a unique opportunity to bring the style and design of Ram Trucks to their home garages," said Reid Bigland, President and CEO of the Ram Truck brand, Chrysler Group LLC. "The Ram Caves contest was built to engage fans and to celebrate the spaces where owners come together to spend time with their vehicles."
Starting today, Ram Truck fans can enter the "Ram Caves" contest by submitting a photo and short essay that explains why their garage deserves to be renovated into a Ram Cave. Entries will be open for public voting through Wednesday, October 9. Following the public voting period, the three influencers will serve on the judging panel and will score entries based on creativity, public appeal and cause for garage renovation. Three grand prize winners will be selected by a combination of judges' scores and public votes.
Renovations for each grand prize winner are slated for mid-November. Each renovation will be filmed, and video of the process will be released for public viewing in December on the official Ram Truck YouTube channel (http://www.youtube.com/ramtrucks).
For more information on the "Ram Caves" contest, please visit www.facebook.com/RamTrucks.
NO PURCHASE NECESSARY. The Ram® Trucks Caves Contest starts 9/12/13 at 10:00 A.M. ET and ends 10/6/13 at 11:59:59 P.M. ET. Open only to eligible legal residents of the 48 contiguous U.S. States/D.C., at least 18 years old at time of entry. Click on Official Rules for entry instructions and requirements, prize details, restrictions, etc. Void in AK, HI, and where prohibited or restricted by law. Sponsor: Chrysler Group LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326-2766. This Contest is in no way sponsored, endorsed or administrated by, or associated with, Facebook.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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