The Brazilian Oils and Fats Market: What Consumers Eat and Why?

The Brazilian Oils and Fats Market: What Consumers Eat and Why?

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LONDON, Jan. 20, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Brazilian Oils and Fats Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Oils and Fats market in Brazil from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Oils and Fats market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Oils and Fats market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The overall market is dominated by oil sales, and in the long term, unless younger consumers can be encouraged to consume these products as frequently as their older counterparts do, retail sales volumes may well come under pressure. As such, players in this market will need to seek out the pockets of growth that exist and seek to prevent the loss of consumers from the market.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets, which means that knowing what these trends are, and the extent to which they are influential, crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market, and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends have.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Oils and Solid Fats.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The general pattern of consumption frequencies indicates that younger consumers are less frequent consumers of Oils, the major category in the market. Whether for health concerns or because of simply different food preferences, if these consumption patterns continue into the longer term they will have a retarding effect on the total market.

The Oils and Fats market is dominated by the Oils category which accounts for a 96% share, by value, of the overall market in Brazil. This means that for industry players what happens in Oils is the key

Branded products account for the vast bulk of sales in both categories. To date, Private Labels have been unable to gain any significant Penetration. However, brands should not assume they automatically have the market to themselves, in other countries Private Labels have been able to take significant Penetration, and brands would be well advised to seek to prevent this happening now.

Key Highlights

There is a marked difference between the two categories, to the extent that Consumer Trends have a direct influence on market values. In Solid Fats, this result is driven by people not often acting on these trends, and as a result, Solid Fats appears to be a largely commoditized market. However, for Oils there is greater scope to target consumer trends to help sales efforts.

Further pressure will be put on the future sales of Oils because Better Value for Money influences the largest part of the market of all trends (in value terms). This highlights that in the future, Oil companies are likely to need to compete, not only to offer consumers products suited to their needs, but to increasingly do so at a competitive price.

While the leading three brands have significant shares, beyond these positions, the market is highly fragmented, allowing room for smaller (and new brands) to grow, as well as for Private Labels to enter the market.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Oils and Fats Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Oils
3.2.2 Solid Fats
3.3 Behavioral Trends and Market Value
3.3.1 Oils
3.3.2 Solid Fats
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Oils
4.1.2 Solid Fats
4.2 Consumer Profiles by Product Category
4.2.1 Oils
4.2.2 Solid Fats
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Oils and Fats Brand Choice and Private Label Consumer Penetration
5.2.1 Oils
5.2.2 Solid Fats
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Oils and Fats
6.1.2 Oils
6.1.3 Solid Fats
7 Consumption Impact: Market Valuation
7.1 Oils and Fats Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Oils and Fats Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Oils and Fats Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice, Switching and Category Share Of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume of Organized Retail Share in Oils and Fats
8.2 Retailer Volume of Organized Retail Share by Category
8.2.1 Retail Share by Volume of Organized Retail - Oils
8.2.2 Retail Share by Volume - Solid Fats
8.3 Profiles of End-Consumers of Oils and Fats, by Retailer Used
8.3.1 Carrefour
8.3.2 Companhia Brasileira de Distribuicao
8.3.3 Coop Cooperativa de Consumo
8.3.4 Irmaos Muffato
8.3.5 Lojas Americanas
8.3.6 Prezunic
8.3.7 Wal-Mart
8.3.8 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Oils and Fats Market
Table 2: Foreign Exchange Rate - BRL vs. USD
Table 3: Brazil Survey Respondent profile (weighted), 2012
Table 4: Brazil Oils and Fats Value Share (%), by Age Groups, 2012
Table 5: Brazil Oils and Fats Value Share (%), by Gender, 2012
Table 6: Brazil Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Brazil Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Brazil Oils and Fats Value Share (%) by Wealth Groups, 2012
Table 9: Brazil Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Table 10: Brazil Oils Consumer Group Share (% market value), 2012
Table 11: Brazil Solid Fats Consumer Group Share (% market value), 2012
Table 12: Brazil Total Oils Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: Brazil Total Solid Fats Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: Brazil Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 15: Brazil Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 16: Brazil Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: Brazil Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: Brazil Oils Consumer Profiles (% consumers by sub-group), 2012
Table 19: Brazil Solid Fats Consumer Profiles (% consumers by sub-group), 2012
Table 20: Brazil Oils and Fats Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 21: Brazil Oils Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 22: Brazil Solid Fats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 23: Brazil, Oils and Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 24: Brazil, Oils: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 25: Brazil, Solid Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 26: Brazil Oils and Fats Market Value (Brazilian Real million), by Category, 2012
Table 27: Brazil Oils and Fats Market Value (US$ million), by Category, 2012
Table 28: Brazil Oils and Fats Market Volume (Kg m), by Category, 2012
Table 29: Brazil Oils and Fats Market Value (US$ million), by Category, 2012
Table 30: Brazil Oils and Fats Expenditure Per Capita (Brazilian Real), by Category, 2012
Table 31: Brazil Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Table 32: Brazil Oils and Fats Expenditure Per Household (Brazilian Real), by Category
Table 33: Brazil Oils and Fats Expenditure Per Household (US$), by Category
Table 34: Brazil Oils and Fats Market Volume (Kg m), by Category, 2012
Table 35: Brazil Oils and Fats Consumption Per Capita (Kg / Population), by Category, 2012
Table 36: Brazil Oils and Fats Consumption Per Household (Kg / Households), by Category, 2012
Table 37: Brazil Oils and Fats Survey-tracked Retailer Shares by Volume Organized Retail (% of Kg m), 2012
Table 38: Brazil Oils Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 39: Brazil Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 40: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 41: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2012
Table 42: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2012
Table 43: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2012
Table 44: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2012
Table 45: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2012
Table 46: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 47: Brazil: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Brazil Oils and Fats Value Share (%), by Age Groups, 2012
Figure 3: Brazil Oils and Fats Value Share (%), by Gender, 2012
Figure 4: Brazil Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Brazil Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Brazil Oils and Fats Value Share (%) by Wealth Groups, 2012
Figure 7: Brazil Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Figure 8: Brazil Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Brazil Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Brazil Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Brazil Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Brazil Oils and Fats Market Value (US$ million), by Category, 2012
Figure 13: Brazil Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Figure 14: Brazil Oils and Fats Expenditure Per Household (US$), by Category
Figure 15: Brazil Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 16: Brazil Oils Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 17: Brazil Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Carrefour, Companhia Brasileira de Distribuicao, Coop Cooperativa de Consumo, Irmaos Muffato, Lojas Americanas, Prezunic ,Wal-Mart

Read the full report:
The Brazilian Oils and Fats Market: What Consumers Eat and Why?
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