CA health exchange asking family members to be Obamacare salesme

California

CA health exchange asking family members to be Obamacare salesmen

Posted:

LOS ANGELES (AP) - Can your uncle be a better pitchman for the health overhaul than the president?

Supporters of the national insurance program kicked off a campaign Thursday urging family members and friends to spread the word about the availability of coverage.

The hope is that familiar faces can do something President Barack Obama, thus far, has not fully achieved - getting millions of healthy, younger adults to enroll for coverage under the Affordable Care Act.

The concept borrows from familiar political thinking, an individual is more likely to be convinced to make a decision by a trusted family member or friend, rather than a TV ad or a politician.

The campaign using celebrities and the Internet to get the chatter going is being spearheaded by Covered California, the state's insurance exchange.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Email Alert Sign Up

    Sign up here to receive breaking news stories from KSWT.com and morning updates to your email inbox.

    * denotes required fields


    Thank you for signing up! You will receive a confirmation email shortly.
Go to KSWT-TV's Facebook page

KSWT Facebook Feeds