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SOURCE Lambert, Edwards & Associates
DETROIT, Feb. 3, 2014 /PRNewswire/ -- Super Bowl XLVIII is in the books and all that remains is the post-game analysis. This year, Lambert, Edwards & Associates (LE&A), a top-10 Midwest-based public relations firm, and Infegy, a social media monitoring and analytics firm, teamed up to conduct an in-depth look at the social media impact of Super Bowl 2014.
From 12AMCST Feb. 2 – 11:30PMCST Feb. 2 there were more than 39.5 million conversations happening in social media about the Super Bowl. Using Social Analytics Platform Social Radar, LE&A and Infegy were able to determine the true winners of the big game and make some comparisons to previous Super Bowls. Results of the study are available at www.lambert-edwards.com/superbowl. Among the results:
About Lambert, Edwards & Associates
LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries. LE&A offers digital strategies focused on connecting the firm's clients directly with consumers using social media. LE&A has posted 14 years of growth, been named an Edward Lowe "Michigan 50 Companies to Watch" and been named Small Firm of the Year by both national publications PRWeek and PRNews, as well as the 2013 Bulldog Financial Agency of the Year. Follow us on Twitter @LambertEdwards.
About Infegy and Social Radar
Since 2007, Infegy's cloud-based technologies have been transforming huge volumes of dialog and commentary into valuable consumer insights for major brands and agencies. The company's flagship product, Social Radar, is a social media analytics platform that enables users to truly understand consumers in the social landscape. Social Radar makes this possible through a massive data archive stretching back through 2007 analyzed by proprietary algorithms that deeply understand language and its structure. These algorithms provide accurate and in-depth measures such as contextual sentiment, passion, topic extraction, thematic categorization, headline generation and more.
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