Asian Passengers Shaping Long Haul Economy Air Travel

Asian Passengers Shaping Long Haul Economy Air Travel

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Airbus

SINGAPORE, February 13, 2014 /PRNewswire/ --

New research shows comfort is key to Asian passengers

Airbus today published a new research report about the comfort demands of Asian economy class passengers. 'The Future of Comfort: Asia' conducted by global future consultancy Future Laboratory, reveals new insights into the evolving demands of tomorrow's increasingly influential Asian air passengers. 

     (Photo: http://photos.prnewswire.com/prnh/20140213/668458-INFO )

Airbus forecasts that by 2032 the Asia region will account for 45% of global passengers; this will make them the dominant flyers of the 21st century shaping the future economy class experience.

The research reveals two emerging typologies of Asian travellers who, due to the rise of social media and shared global online experiences, have an increased knowledge of flying and will demand an enhanced level of comfort:

  • New emerging affluent travellers are first time careers, aged between 18 and 34, highly knowledgeable and wowed by services and add-ons.
  • High income frequent travellers are more experienced flyers, in the middle of their career and focus on personal time and comfort in the strictest sense, with seat width playing a key factor in their perception of comfort.

Whilst their comfort expectations vary slightly, there is a clear commonality on the importance they place on a number of factors:

  • Sleep, wellbeing and relaxation lead to higher productivity. This is of particular relevance in Asia, where emerging markets are opening up business opportunities and 70% of travellers in economy class are flying for business in Asia (highest percentage globally).  Asian passengers believe that the chance to rest on a flight unlocks higher levels of productivity, as opposed to the western view of seeing this time as a chance to catch-up on work. A productive flight is seen by the Asian flyer as one where they can relax (78%), sleep (58%) and then work (56%) - in that order.
  • Asians would pay more money for more seat space as it symbolises improved comfort and brings more relaxation. The majority of Asian consumers (58%) believe that the seat itself is the top factor affecting their sense of comfort when flying. 60% believe that wider seats are the top requirement for 'improved standards of comfort' and 42% would pay more for increased seat width. Wider seats improve views of on-board productivity (53%) followed by more legroom (48%), adjustable seating (43%), quiet zones (42%), and increased arm room (37%)
  • Service levels motivate Asian economy class passengers to book a flight with a particular airline brand. Better cabin service is the top factor influencing future booking decisions.

The report also identified three future macro trends for comfort demanded by the Asian market:

  • The Always on Cabin - Wifi enabled cabins with telephone and conference calling facilities will be seen as a pre-requisite to the large volumes of Asian business passenger travelling to unlock business opportunities in a world of 24/7 access.
  • 3D technology - having already made its mark in entertainment and retail, 3D is expected to be offering more immersive film and shopping experience on board. Airbus is future proofing aircraft currently in production with the integration of fourth generation in-flight entertainment (IFE) systems including 3D TV.
  • Energizing Cabin ?- Asian Flyers agree that greater in-flight wellbeing allows passengers to relax and unwind, which are seen as key to productivity. Air Quality, cabin quietness, mood lighting and seat space are areas where Airbus is leading to promote heightened passenger wellbeing. 

Kevin Keniston, Airbus' Head of Passenger Comfort, comments: "The voice of the Asian passenger is fast becoming the dominant voice in the aviation industry and will dictate the future of flight. This new research clearly shows that comfort is paramount to satisfying the needs of long haul travel for the Asian population now and in the future. Airbus offers airlines the ability to respond to these market demands now. Our unique aircraft designs deliver comfort without compromise; the ability to offer passengers high levels of comfort whilst simultaneously delivering the most fuel efficient economics to airlines."

Martin Raymond, co-founder of The Future Laboratory, comments: "Our report reveals rich insights into the needs of passengers across eight key Asian markets, and the unique cultural and behavioural drivers around the notion of comfort. It is clear that the emerging typologies of Asian travellers place comfort at the heart of their purchase decisions."????

 

©2012 PR Newswire. All Rights Reserved.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Arizona, NH to get federal education funding

    Arizona, NH to get federal education funding

    Efforts to turn around Arizona's persistently low-performing schools will be getting a $10 million boost from the federal government.More >>
    Efforts to turn around Arizona's persistently low-performing schools will be getting a $10 million boost from the federal government.More >>
  • Minnesota man kills intruders; admits he was waiting for them.

    Minnesota man kills intruders; admits he was waiting for them.

    LITTLE FALLS, Minn. -Jurors heard an audio recording Tuesday of the moments when two teenagers were fatally shot by a Minnesota homeowner who says he feared for his life after several previous break-ins. Byron Smith, 65, of Little Falls, is charged with first-degree premeditated murder inthe slayings of 17-year-old Nick Brady and 18-year-old Haile Kiferon Thanksgiving Day 2012. The shooting stunned the small city and stirred debate about how far people can go in defending their homes. Smith t...More >>
    LITTLE FALLS, Minn. -Jurors heard an audio recording Tuesday of the moments when two teenagers were fatally shot by a Minnesota homeowner who says he feared for his life after several previous break-ins. Byron Smith, 65, of Little Falls, is charged with first-degree premeditated murder inthe slayings of 17-year-old Nick Brady and 18-year-old Haile Kiferon Thanksgiving Day 2012. The shooting stunned the small city and stirred debate about how far people can go in defending their homes. Smith t...More >>
  • National

    Obama warns of delay in social sec. checks and veteran's benefits

    Obama warns of delay in social sec. checks and veteran's benefits

    Web Producer: Lucy Valencia, Assignment Desk Editor WASHINGTON (AP) -- Declaring "we are not a deadbeat nation," President Obama warned on Monday that Social Security checks and veterans' benefits willMore >>
    Declaring "we are not a deadbeat nation," President Obama warned on Monday that Social Security checks and veterans' benefits will be delayed if congressional Republicans fail to increase the government's borrowing authority in a looming showdown over the nation's debt and spending.More >>
  • Ventura County tree removal sparks outrage

    Ventura County tree removal sparks outrage

    Thousand Oaks officials say they will review city planning procedures after hearing from residents who are outraged over the removal of a slew of trees at a shopping center.More >>
    Thousand Oaks officials say they will review city planning procedures after hearing from residents who are outraged over the removal of a slew of trees at a shopping center.More >>
  • House strips school voucher bill

    House strips school voucher bill

    The Arizona House has given initial approval to a bill that would help expedite the approval process for parents of some students in the state school voucher program.More >>
    The Arizona House has given initial approval to a bill that would help expedite the approval process for parents of some students in the state school voucher program.More >>
  • California Condor Chick Makes 3 This Season

    California Condor Chick Makes 3 This Season

    GRAND CANYON NATIONAL PARK, AZ – The California condor population has another chick to count among its very small, but growing numbers. Peregrine Fund biologists confirm seeing one in a nest caveMore >>
       GRAND CANYON NATIONAL PARK, AZ – The California condor population has another chick to count among its very small, but growing numbers. That brings the number of wild condor chicks produced by the Arizona-Utah flock this season to three.More >>
  • Yuma

    Police offer advice for people in a robbery situation

    Police offer advice for people in a robbery situation

    YUMA, AZ (13 On Your Side) - Over the past month there have been a string of convenience store robberies around town. Most recently, one suspect - who police say - robbed three Circle Ks within 48 hours.More >>
    Over the past month there have been a string of convenience store robberies around town.More >>
  • DEA wants you to dispose of unused medications

    DEA wants you to dispose of unused medications

    The Yuma Police Department has teamed up with the Drug Enforcement Agency in an effort to dispose of your unused prescriptions. The DEA is accepting all expired and unused medications which will in turn be placed in and incinerator and destroyed; along with the drugs any labels will also be destroyed. The event is this Saturday from 10 a.m. until 2 p.m. in the Yuma Police Department parking lot off of 16th Street and 1st Avenue. There's no cost to drop off your medications, all they ask is th...More >>
    The Yuma Police Department has teamed up with the Drug Enforcement Agency in an effort to dispose of your unused prescriptions. The DEA is accepting all expired and unused medications which will in turn be placed in and incinerator and destroyed; along with the drugs any labels will also be destroyed. The event is this Saturday from 10 a.m. until 2 p.m. in the Yuma Police Department parking lot off of 16th Street and 1st Avenue. There's no cost to drop off your medications, all they ask is th...More >>