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SOURCE Robert Graham
NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Robert Graham is pleased to announce the publication of the brand's first direct-to-consumer catalog. Developed and conceptualized by Connecticut-based agency, The World's Smallest Ad Agency, in close partnership with Robert Graham's in-house marketing & creative team, the catalog showcases the spring 2014 lifestyle collection reflecting a Capri-lifestyle backdrop.
The engaging 44-page glossy color catalog shot by fashion photographer Sergio Kurhajec features the full breadth of the Robert Graham collection from knitwear, sport shirts, denim, swim, outerwear, and accessories with a laser focus on the rich details that are intrinsic to the brand.
In tandem, Robert Graham will also launch a fully shoppable, flippable digital catalog on its e-commerce and mobile sites to create a truly multi-channel shopping experience, developed in conjunction with Guidance, a web and mobile eCommerce design and development agency.
"The activation of our first print Robert Graham catalog further exposes the brand to a wider consumer base, prospecting outside of our directly-operated retail stores and wholesale partners," said Michael Buckley, Chief Executive Officer of Robert Graham.
Robert Stock, Founder & Chief Creative Officer of Robert Graham also explained, "Based on the inspiration for the Capri Collection, the catalog reflects the captivating allure of the tiny sun-drenched island of Capri, along with a playful color palette including: eclectic prints, and patterns of royal blues, greens, purples, oranges, yellows and deep aquatic blues. The profusion of distressed prints, materials and handcrafted textures lends each piece a nuanced and indefinable dimension."
Robert Graham enjoys a robust and loyal consumer following who collect pieces due to the distinctive design elements and superior craftsmanship. The iconic fabrics and trims are designed in-house and are proprietary to Robert Graham.
The catalog hits homes nationwide beginning this week and on www.robertgraham.us.
ABOUT ROBERT GRAHAM
Robert Graham is 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women's wear collections a year-spring, pre-fall, fall and resort. Robert Graham now operates freestanding stores in locations including Los Angeles's Venice Beach, Houston, Las Vegas, Boca Raton, Palm Beach Gardens, New York's Long Island, Short Hills, New Jersey and Bleecker St in New York City. The brand also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, and Dusseldorf. (www.robertgraham.us)
ABOUT THE WORLD'S SMALLEST AD AGENCY
WSAA, Inc. is a branding and advertising firm in Westport, CT that specializes in creating fresh and sophisticated branding solutions and campaigns across all media. WSAA has helped build brands, including Mitchells Stores, Wilkes Bashford, Parfums de Couer, Curves Apparel, AIG Financial Products, Robert Allen, Lee Jofa and Island Global Yachting, from Creative Strategy through Concept Development and full Production/Execution. Industry expertise includes Fashion, Retail, Consumer Products, Travel, Home Design, Finance, B2B, Healthcare and Real Estate. For more information, visit wsaa.com.
Guidance designs, builds and hosts highly customized eCommerce solutions for today's leading retailers. Since 1993, national retailers and consumer product manufacturers alike have relied on Guidance's expertise to facilitate more than $3 billion in web, mobile and social eCommerce. Brands such as Bank of America, The Coffee Bean & Tea Leaf, Foot Locker, Harbor Freight Tools, Honda, Hyundai, Intel, Mars, Nike, Oakley, Relax the Back, TOMS Shoes, Walt Disney and others, have engaged Guidance to build more than 300 world-class, multi-channel websites and apps that captivate, engage and incite loyalty. Learn more at http://www.guidance.com and connect with us at http://www.twitter.com/guidance, http://www.facebook.com/guidancesolutions, http://pinterest.com/GuidanceSolsInc, and http://www.linkedin.com/companies/guidance.
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