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CHICAGO, Feb. 27, 2014 /PRNewswire/ -- Quality, service, convenience and value are the cornerstones of a positive restaurant dining experience, but a recent white paper using data from Technomic's Consumer Brand Metrics (CBM) tool reveals that ambiance plays a critical role as well.
The white paper, titled "Setting the Stage: Consumer Assessments of Decor, Music and Atmosphere at Leading Restaurant Chains," finds that although ambiance can be easily overlooked because of its intangible nature, it can also be an important factor in a consumer's decision to visit a restaurant. Ambiance is associated with higher consumer experience ratings and overall satisfaction.
"It's essential for operators, particularly in the full-service segment, to consider how atmosphere can play a role in the way consumers rate their overall dining experience," says Darren Tristano, Executive Vice President at Technomic. "Tracking consumer perceptions of restaurant ambiance over time, operators can obtain a clear vision of how consumers experience a brand when dining in and how it measures against their experiences at leading competitors."
Highlights from the white paper include:
These findings were derived from Technomic's Consumer Brand Metrics (CBM) tool, which offers consumer insights based on ongoing data collection and insights on over 123 major U.S. restaurant chains. The tool tracks consumers' perceptions on 62 attributes relating to the restaurant foodservice experience, which include brand image, brand fit and customer loyalty. Chains can analyze their results by region, demographic group or designated market area.
Technomic provides numerous online services to the foodservice industry. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Press inquiries: Darren Tristano (312) 506-3850 or firstname.lastname@example.org
Report inquiries: Colleen Rothman (312) 506-3841 or email@example.com
Demonstrations of Consumer Brand Metrics for Restaurants: Patrick Noone (312) 506-3852 or firstname.lastname@example.org
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.
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