Frost & Sullivan: Desire to Lower Energy Consumption and Greenhouse gas Emissions Prompt Data Centers to Adopt Energy-Efficient Systems

Frost & Sullivan: Desire to Lower Energy Consumption and Greenhouse gas Emissions Prompt Data Centers to Adopt Energy-Efficient Systems

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SOURCE Frost & Sullivan

Varying computing requirements necessitate a wide range of cooling solutions in data centers

MOUNTAIN VIEW, Calif., Feb. 27, 2014 /PRNewswire/ -- The rising popularity of data-intensive services such as colocation, web-hosting and cloud among non-traditional verticals, has compelled data centers to enhance their technologies and service quality. One of the fallouts of this data explosion is the requirement for more powerful and robust cooling solutions.

As high-density server racks cannot be adequately cooled using legacy technologies, there is a need for high-density cooling modules. Simultaneously, low-density racks continue to be in use, as not all applications require high performance computing. This, in turn, creates demand for a wider range of cooling solutions in the market.

New analysis from Frost & Sullivan (, Analysis of the Data Center Cooling Market, finds that the market earned revenues of $1.12 billion in 2012 and estimates this to reach $2.04 billion in 2018.

If you are interested in more information on this research, please email Liz Clark, Corporate Communications, at, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

"The growing demand for cloud and colocation services from a large range of verticals has altered market dynamics," said Frost & Sullivan Energy & Environmental Research Analyst Pramod Dibble. "Data is increasingly being perceived as a vital asset, and there are substantial retrofit opportunities for cooling systems in legacy data centers that still run outdated cooling equipment, and therefore, spend inordinately on cooling and emit large quantities of greenhouse gases."

Despite this substantial potential, cooling systems providers are still battling end-user reluctance to implement new equipment. This technology resistance among data center owners and operators stems from the apprehension that servicing of unfamiliar cooling solutions may cause expensive delays or downtime. Furthermore, a cooling solution is perceived as untested even if it has up to five years of demonstrated reliability in the data center market.

As a result, many organizations would rather deploy systems that incur higher energy costs and release more greenhouse gases than risk using a system they consider unreliable. Early adopters of next-generation solutions are almost exclusively from the high-tech sector, where innovation is intrinsic to the corporate culture and public perception.

"Nonetheless, operational efficiency is gaining momentum as a key driver for cooling solutions, particularly at the hyper-scale level for high-tech verticals," noted Dibble. "As new technologies and practices demonstrate operational expenditure savings and environmental benefits, other verticals will follow suit."

Thus, proving the effectiveness of a cooling solution in a variety of conditions and over a period of time is necessary for its wider adoption in the data center market. Partnerships with experienced companies will be particularly beneficial to manufacturers of next-generation solutions.

Analysis of the Data Center Cooling Market is part of the Building Management Technologies Growth Partnership Service program. Frost & Sullivan's related research services include: Facilities Management Market in Australia, Non-Residential LED Market in Asia-Pacific, Infrastructure Tracker: Zimbabwe's Infrastructure Sectors, and Integrated Building Management Systems Market in India. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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Analysis of the Data Center Cooling Market

Liz Clark
Corporate Communications – North America
P: 210.477.8483

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