Fishbat Touts the Use of Twitter for Brand Awareness

Fishbat Touts the Use of Twitter for Brand Awareness

Posted: Updated:

In reponse to an article published by Mashable, fishbat, an award winning online marketing firm, discusses why businesses should be using Twitter for brand awareness

Bohemia, NY / http://www.myprgenie.com/ / via ACCESSWIRE / April 05, 2014 / fishbat, an award winning online marketing firm, urges businesses to use Twitter for brand awareness.

According to an article published by Mashable titled “Successful Brands Don’t Care About Sales on Twitter,” most brands have been using twitter for years. Though the social network has its own advertising platform, a new survey conducted by Social Media Marketing University found that most brands don’t partake in Twitter ads. The survey, which compiled data from over 1,000 marketing professionals in the U.S., found that most businesses use Twitter for brand awareness, not sales. The article says that nearly 80 percent of businesses use Twitter to boost brand awareness efforts, 58 percent use it to drive traffic and 55 percent use it to engage customers.

Justin Maas, vice president of client relations at fishbat, an award winning online marketing firm, says brands should be more focused on engagement, customer service and building brand awareness on Twitter or other social channels. “Social media is not all about driving sales,” he says. “Instead, brands should be using it to boost their customer retention and build loyalty within their target market. Brands that take the time to respond to customer concerns or join conversations often have a higher chance of converting those conversations into sales.”

Maas also says Twitter is a great tool to use to get involved in conversations generated around a specific topic or event. “Use hashtags as a way to promote events,” he explains. “If your business is not using Twitter as a means to increase positive brand image, it could be detrimental to your overall performance.”

fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Contact: Scott Darrohn, Takara@fishbat.com, 855-347-4228  

ReleaseID: 413711

  • Most Popular StoriesMost Popular StoriesMore>>

  • 6 injured as car jumps curb near Stanford

    6 injured as car jumps curb near Stanford

    Police in the San Francisco Bay Area city of Palo Alto say six people were injured, one critically, when a car jumped a curb outside a cafe.More >>
    Police say a man in his 90s drove on to a busy sidewalk near Stanford University, hitting five pedestrians and leaving one of them with major injuries.More >>
  • Got Solar? Utility looking to place solar panels on a home near you

    Got Solar? Utility looking to place solar panels on a home near you

    Arizona's top utility company is looking to place solar panels on 3,000 homes; at no cost to the homeownerArizona Public Service announced that they plan on placing these panels on residents homes and in turn for the usage of their roofs the utility company will give them a $30 discount on their monthly bill for the next 20 years. If approved by regulators APS will spend anywhere from 50 to 70 million in project costs. This new initiative will help the utility giant meets it's mandatory alter...More >>
    Arizona's top utility company is looking to place solar panels on 3,000 homes; at no cost to the homeownerArizona Public Service announced that they plan on placing these panels on residents homes and in turn for the usage of their roofs the utility company will give them a $30 discount on their monthly bill for the next 20 years. If approved by regulators APS will spend anywhere from 50 to 70 million in project costs. This new initiative will help the utility giant meets it's mandatory alter...More >>
  • National

    Obama warns of delay in social sec. checks and veteran's benefits

    Obama warns of delay in social sec. checks and veteran's benefits

    Web Producer: Lucy Valencia, Assignment Desk Editor WASHINGTON (AP) -- Declaring "we are not a deadbeat nation," President Obama warned on Monday that Social Security checks and veterans' benefits willMore >>
    Declaring "we are not a deadbeat nation," President Obama warned on Monday that Social Security checks and veterans' benefits will be delayed if congressional Republicans fail to increase the government's borrowing authority in a looming showdown over the nation's debt and spending.More >>
  • Father time reared his head

    Father time reared his head

    As UCLA tallied the damage from rampant flooding triggered by the rupture of a 90-year-old city water line, Los Angeles city leaders on Wednesday were once again confronted with the consequences of deferred maintenance on the city's aging infrastructure. Officials have long known that hundreds of miles of city water lines have deteriorated and need replacement, with many past the century mark. But in recent years, L.A.'s elected leaders have been unwilling to hike water rates enough to fix th...More >>
    As UCLA tallied the damage from rampant flooding triggered by the rupture of a 90-year-old city water line, Los Angeles city leaders on Wednesday were once again confronted with the consequences of deferred maintenance on the city's aging infrastructure. Officials have long known that hundreds of miles of city water lines have deteriorated and need replacement, with many past the century mark. But in recent years, L.A.'s elected leaders have been unwilling to hike water rates enough to fix th...More >>
  • Yuma woman charged with hindering prosecution of murder suspect

    Yuma woman charged with hindering prosecution of murder suspect

    YUMA, AZ- Another woman is charged with hindering prosecution of a murder suspect in the death of a Yuma man. Regina Garcia went before Judge Gregory Stewart in Yuma Justice Court Thursday afternoon.More >>
    Another woman is charged with hindering prosecution of a murder suspect in the death of a Yuma man.More >>
  • 13 arrested in Phoenix area stolen property probe

    13 arrested in Phoenix area stolen property probe

    Authorities say 13 people have been arrested after search warrants were served in Gilbert and Chandler after a seven-month drug and stolen property investigation.More >>
    Authorities say 13 people have been arrested after search warrants were served in Gilbert and Chandler after a seven-month drug and stolen property investigation.More >>
  • Union: California prison staff told to fake checks

    Union: California prison staff told to fake checks

    A union says California prison employees were pressured into falsifying suicide watch records at the state's Stockton medical facility, endangering inmates and violating court-mandated standards.More >>
    A union says California prison employees were pressured into falsifying suicide watch records at the state's Stockton medical facility, endangering inmates and violating court-mandated standards.More >>
  • Yuma

    Judge ups grandmother's charges in shooting death of 3-year-old

    Judge ups grandmother's charges in shooting death of 3-year-old

    YUMA, AZ - Monday a Yuma judge has upped the charges against the grandmother - first charged with manslaughter in the shooting death of her 3-year-old grandson Darien Nez. 35-year old Rachel Spry nowMore >>
    Monday a Yuma judge has upped the charges against the grandmother - first charged with manslaughter in the shooting death of her 3-year-old grandson Darien Nez.More >>