Memorial Day Data Bites: Jacksonville poll highlights non-traditional trends in memorials

Memorial Day Data Bites: Jacksonville poll highlights non-traditional trends in memorials

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SOURCE Dignity Memorial Network

JACKSONVILLE, Fla., May 6, 2014 /PRNewswire/ -- On Memorial Day, it's customary to bring flowers and an American flag to the cemetery – but what about grabbing the smartphone to post a picture on Facebook?

Posting to social media in a memorial setting is seen as acceptable by about one in four people under 35 years old, and older generations are not far behind, according to the Dignity Memorial® Network National Opinion Index (NOI) which tracks local and national sentiments on the topic.

The poll found that nationally, 28 percent of those under 35 and 19 percent of respondents 35 or over think it's always or usually appropriate to post comments to social media at a non-traditional memorial service; in Jacksonville, roughly one in five respondents of all ages said it was always or usually appropriate in a non-traditional memorial setting.

These attitudes are part of a larger shift away from traditional funeral customs and toward non-traditional life celebrations aimed at honoring loved ones in upbeat, personalized ways.

One in three Jacksonville residents (35 percent) said they would choose to have a non-traditional memorial or life celebration instead of a traditional funeral service, according to the poll.

People here said a non-traditional service would include non-religious music (75 percent), a celebratory tone and upbeat atmosphere (70 percent), decorations other than flowers (59 percent), food (58 percent) and alcohol (53 percent).

Some individuals' memorial wishes may be even more novel than their family and friends expect. In Jacksonville, 22 percent of survey respondents said they would choose to have their remains incorporated into an ocean reef, and 9 percent indicated they would opt to have their ashes put into a capsule and released into space.

When given a variety of choices, the majority of residents stayed away from traditional burials. Out of eight options for a preferred final send-off, "standard burial" tied for last.

"Many factors – technology, generational differences and a desire for personalization – are transforming how families honor their loved ones, and how individuals want to be remembered," said Jody Brandenburg, president of Hardage-Giddens Funeral Homes and Cemeteries, which owns 19 Dignity Memorial locations in Jacksonville. The company commissioned the NOI as part of Life Well Celebrated,, a program that highlights non-traditional life celebrations.

"Whether folks are sharing their Memorial Day experiences via social media or planning a wine reception for a memorial service, the desire to respectfully break with tradition is growing and it's encouraged at our funeral homes and cemeteries," Brandenburg said.

About the Dignity Memorial Network National Opinion Index
The Dignity Memorial Network National Opinion Index is based on a total of 2,200 online interviews conducted by FBK Research in December 2013.  Six hundred interviews were conducted with a representative sample of consumers 18 years of age or older living in the United States.  An additional 400 interviews were conducted with consumers 18 years of age or older in each of four markets: Atlanta, Jacksonville, Nashville, and Oklahoma City. All tests were run at the 95 percent level of confidence.

About the Dignity Memorial Network
The Dignity Memorial network of more than 2,000 funeral, cremation and cemetery service providers is North America's most trusted resource for funeral and memorialization services. Dignity Memorial providers offer an unmatched combination of products and locations serving families with care, integrity, respect and service excellence. For more information, visit

Annie Alley

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