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Company with Leading Platform for Weight Loss and Fitness Delivers PROJECT 10™ Challenge to Another European Nation
LOS ANGELES, June 18, 2014 /PRNewswire/ -- ViSalus, Inc. announced today the expansion of its Vi™ brand of health and wellness products and programs into the Republic of Ireland, a country predicted to be the most overweight nation in Europe by 2030.* As part of the company's rapid expansion into international markets, Vi has introduced the PROJECT 10 Challenge to the people of Ireland in order to help them embrace healthier lifestyles.
Prior to launching in Ireland, the PROJECT 10 Challenge has already swept through the United Kingdom, with over 50,000 customers to date, and was introduced in Germany and Austria earlier in the year. The PROJECT 10 Challenge challenges people to lose 10 lbs., or to build 10 lbs. of muscle, and challenge others to do the same. More than 3,000,000 customers in North America have used Vi products to lose weight and achieve their health and fitness goals. The company's global mission for healthy living is dedicated to Challenging the World...10 lbs. at a Time.
According to ViSalus Co-Founder and CEO Ryan Blair, "This expansion is laying the foundation to positively impact the people of Ireland. With a population of just over 4.5 million people, 90% of men and 84% of women are forecast to be overweight by 2030, and if we can help reverse this trend we will have left a lasting legacy to help improve the health of people in Ireland."
For more information about Vi Ireland, please visit www.ie.vi.com
*Ireland Independent.ie article here.
ViSalus, Inc. is a healthy lifestyle company dedicated to Challenging the World...10 lbs. at a time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand, and in Europe under the Vi™ brand, through the PROJECT 10 Challenge®. Having helped millions of people lose millions of lbs., The Challenge is one of the fastest growing weight-loss and fitness platforms in the world today. Headquartered in Los Angeles, California and Troy, Michigan, ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH). Please visit vi.com and follow the Vi Community on Facebook and Twitter.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements concerning our proposed expansion of operations into international markets and the expected growth of overweight people in Europe. Forward-looking statements can be identified by the fact that they do not relate to statements of historical or current facts, and include statements concerning our plans, objectives, goals, strategies, future events or performance and underlying assumptions. Forward-looking statements often include words such as "anticipates," "estimates," "expects," "projects," "intends," "plans," "believes" and words of similar substance in connection with discussions of future operating or financial performance. Our forward-looking statements are based on management's current expectations and assumptions regarding ViSalus's business, performance and geographic expansion, the economy and other future conditions and future events, circumstances and results. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. ViSalus's actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause ViSalus's actual results to differ materially from the forward-looking statements include those set forth in Blyth, Inc.'s most recently filed Quarterly Report on Form 10-Q as well as other factors described in such Quarterly Report on Form 10-Q, this press release and other filings made by Blyth, Inc. with the Securities and Exchange Commission. For the reasons set forth above, investors should not place undue reliance on forward-looking statements. The statements in this press release are made as of the date of this press release, even if subsequently made available by us or Blyth, Inc. on our or their website or otherwise. Neither we nor Blyth, Inc. assumes any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the day on which they are made, except as provided by law.
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