MWW's Njeda "Stronger than the Storm" Campaign Among Highest Recognized Programs in History of Public Relations with more than Twenty Major PR Industry Awards

MWW's Njeda "Stronger than the Storm" Campaign Among Highest Recognized Programs in History of Public Relations with more than Twenty Major PR Industry Awards

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SOURCE MWW

Integrated Marketing Campaign Captures Many of the PR Profession's Top Honors Including Recognition from the Holmes SABRE Awards, PRSA Silver Anvil, Bulldog Media Awards, PR Daily and American Business Awards

EAST RUTHERFORD, N.J., Sept. 3, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, announced that during the winter and spring PR awards season its New Jersey Economic Development Authority's "Stronger than the Storm" (STTS) campaign was recognized as one of the industries best campaigns by collecting more than 20 major awards including some of the top honors in the industry. STTS was a fully integrated marketing communications plan intended to revitalize visitors' perceptions of the Jersey Shore in response to the destruction left by Superstorm Sandy and false perceptions of its aftermath.

Notably, the STTS campaign received a the SABRE "North American Campaign of the Year" award, a PRSA Silver Anvil in the category of events and observances, and most recently was recognized as "Best in Show" at the PRSA Pyramid Awards.

"New Jersey is home for many MWW team members and this campaign holds special significance for so many of us," said Michael W. Kempner, president and CEO of MWW.  

"Having an opportunity to do what we love while supporting the rehabilitation of the state where MWW was founded is both a humbling and deeply rewarding experience. While we are honored to receive this continued recognition from our peers in the PR industry, the media and other key industry experts, the greatest satisfaction came from the extraordinary results of the campaign and its contribution to the rebuilding of the economy of the Jersey Shore."

The STTS campaign, put in motion in wake of Hurricane Sandy, aimed to change misperceptions and drive a return of visitor traffic to the Jersey Shore. Integrating public relations, advertising, marketing, event activations, public affairs and social media, the campaign helped revitalize the economic development of the shore's 130-mile coastline. The Jersey Shore was the only U.S. shore area to see an increase in hotel occupancy every month as the summer progressed in 2013. STTS holds highest honors from the PRSA Pyramid Awards, SABRE Awards, Bulldog Media Awards, American Business Awards and International Business Awards.

The full list of MWW's Stronger than the Storm Awards include (to-date):

  • American Business Awards: Communications or PR Campaign of the Year, Events & Observances – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • American Business Awards: Communications or PR Campaign of the Year, Community Relations – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • American Business Awards: Communications or PR Campaign of the Year, Social Media Focused – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • American Business Awards: Communications or PR Campaign of the Year, Public Service – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • American Business Awards: Communications or PR Campaign of the Year, Issues Management – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • American Business Awards: Best Public Relations Event - The Jersey Shore's Grand Re-Opening: Ribbon Cutting Ceremony.
  • Best in Biz Awards International: PR Campaign of the Year – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • Best in Biz Awards International: Event of the Year- The Jersey Shore's Grand Re-Opening: 130 Mile Ribbon Cutting Ceremony.
  • Bulldog Media Relations Award: Best Special Event/Stunt- The Jersey Shore's Grand Re-Opening: 130 Mile Ribbon Cutting Ceremony.
  • Bulldog Media Relations Awards: Best Education/Public Service Campaign: Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • Bulldog Media Relations Awards: Best Use of Research Business/Consumer- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • Holmes SABRE Awards: Public Relations Campaign of the Year- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • Holmes SABRE Awards: In2 Media- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • Holmes SABRE Awards: Government Agency – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • Holmes SABRE Awards: Issues Management – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • International Business Awards: PR Campaign of the Year – Social Media Focused – Stronger than the Storm – Social and Digital Help in Shifting Perception on NJ After Superstorm Sandy.
  • International Business Awards: PR Campaign of the Year – Community Relations – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • International Business Awards: PR Campaign of the Year – Issues Management – Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • International Business Awards: PR Campaign of the Year – Events & Observances – The Jersey Shore's Grand Re-Opening: Ribbon Cutting Ceremony. 
  • PR Daily Award: Best Community Relations Campaign- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • PR Daily Award: Best Public/Governmental/Civic- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • PR Daily Award: Best Location-Based Campaign- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • PR Daily Award: Best Crisis Management- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • PRSA Silver Anvil: Events and Observances –Seven of Fewer Days - Government- The Jersey Shore's Grand Re-Opening: 130 Mile Ribbon Cutting Ceremony.
  • PRSA-NJ Pyramid Awards: Best in Show (Digital/Social Media Communications) – New Jersey Economic Development Authority's "Stronger than the Storm."
  • PRSA-NJ Pyramid Awards: Community Relations- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • PRSA-NJ Pyramid Awards: Public/Governmental Affairs-- Making "Stronger than the Storm" a Self-Fulfilling Prophecy for New Jersey Shore Business and Communities.
  • PRSA-NJ Pyramid Awards: Special Events – The Jersey Shore's Grand Reopening: 130-Mile Ribbon-Cutting Ceremony.
  • PRSA-NJ Pyramid Awards: Digital Communications/Social Media- "Stronger than the Storm."

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the "North American Campaign of the Year" at the 2014 SABRE Awards, "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

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